IntermediateBusiness trackIN-CP-16

B2B Lead Generation Playbook

Define an ICP with scoring criteria, write and live-test outreach sequences, then rebuild the pipeline model on real measured reply rates.

10 Guided Steps120h Internship TierSubmit: GitHub repo or evidence pack + live demo / report + README + milestone logbookVerified CertificateAI Rubric Graded

Program Overview

Define an ICP with scoring criteria, write and live-test outreach sequences, then rebuild the pipeline model on real measured reply rates.

What you submit

GitHub repo or evidence pack + live demo / report + README + milestone logbook

How it is graded

Signals: Milestone gates met; measurable result reported; documentation; deployment or evidence reachable; reflective log

Functionality & requirements30
Technical quality & architecture25
Documentation15
Deployment & evidence15
Innovation10
Presentation5

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

120-hour India programme. Directly employable in IT services and BPO — India's largest white-collar employer segment.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.