IntermediateMarketing trackDM-EMAILM-P03

Segmentation strategy

Build Segmentation strategy end to end using Mailchimp/Klaviyo, automation, A/B. Ten guided workspace steps take you from requirements to a deployed, AI-graded deliverable. Submit: Portfolio link + case-study PDF + results/metrics.

Design & MarketingEmail Marketing

10 Guided Steps120h Internship TierSubmit: Portfolio link + case-study PDF + results/metricsVerified CertificateAI Rubric Graded

Core Tech Stack:Mailchimp/KlaviyoautomationA/B

Program Overview

What you submit

Portfolio link + case-study PDF + results/metrics

Stack: Mailchimp/Klaviyo, automation, A/B

How it is graded

Signals: Artifact completeness; quality heuristics; metrics vs baseline; process; presentation

Functionality & requirements30
Technical quality & architecture25
Documentation15
Deployment & evidence15
Innovation10
Presentation5

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

Graded on: Artifact completeness; quality heuristics; metrics vs baseline; process; presentation. Pass 60% · Merit 75% · Distinction 90%.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.